Keynote Topic: Big Game Advertising and Capitalizing on the “Right Moment”
Speaker: Nancy Albers, Dean of the College of Business, Education, and Human Development and a Professor of Marketing at Louisiana State University Shreveport.
Join the American Advertising Federation of Shreveport-Bossier as we dig into the art of high-stakes football advertising, the grand stage for all brand marketing. Ever wondered what makes ads like Budweiser’s hits “Wazzup” and “Dilly Dilly” so memorable? Maybe you are as curious about Oreo’s genius “You can still dunk in the dark” tweet following the blackout of the 2013 big game? Let’s discuss how you can gain momentum from the big wigs and design your own unique and engaging campaigns that’ll have your audiences coming back for more. Are you ready for a crash course? Let’s do this!