Careers

GENERAL DESCRIPTION OF DUTIES AND RESPONSIBILITIES
This position requires excellent communication skills (written and verbal), the ability to work with media representatives, downtown stakeholders, and representatives of other downtown organizations.  The position also requires excellent graphics ability to design and create various marketing materials including digital, social media, and print platforms. 

Data Analysis & Reporting:

• Maintaining and updating a comprehensive database of downtown property owners and businesses
• Work with Deputy Director to provide content and graphics for weekly eBlast
• Provide data analysis on marketing metrics to evaluate the effectiveness of campaigns and strategies
• Generate regular reports on social media, website traffic, and campaign performance
• Collect and analyze data related to downtown foot traffic, business performance, and event participation
• Use data insights to identify growth opportunities and ways to improve marketing strategies
• Collaborate with local businesses to gather insights on customer trends and performance

Website Maintenance & Updates:

• Ensure website content is accurate, engaging, and reflective of current initiatives
• Implement SEO strategies to drive website traffic and improve online visibility
• Monitor website performance and provide improvements as needed

Social Media Management:

• Develop and execute social media strategies across multiple platforms
• Collaborate in creating and curating engaging content that highlights Downtown Shreveport’s events, businesses, and initiatives
• Manage social media campaigns, monitor analytics, and refine strategies to boost engagement and reach

Partnership Outreach & Community Engagement:

• Support relationship-building efforts with downtown businesses, local organizations, and community partners
• Collaborate on joint marketing initiatives aimed at promoting downtown events and attractions
• Assist in developing strategies to strengthen community partnerships
• Provide support in developing education opportunities for downtown businesses

Graphic Design & Content Creation:

• Design promotional materials, including flyers, banners, and graphics for social media
• Collaborate with vendors for both print and digital production needs

Campaign Management:

• Assist in planning, executing, and managing marketing campaigns to promote downtown events, businesses, and projects
• Track and analyze the performance of campaigns, adjusting tactics for better results
• Ensure campaigns are completed on time and within budget

Public Relations & Media Outreach:

• As needed, draft press releases and media advisories to promote DDA initiatives, events, and downtown stories
• Collaborate with local media outlets to secure coverage and increase visibility for downtown activities

Event Promotion & Support:

• Organize and manage DDA events
• Promote the events like Artwalk and Lunch On Us
• Provide marketing strategies that enhance event attendance and public engagement
• Provide onsite support during the events

PREFERRED QUALIFICATIONS:

• Three years’ experience in a similar position.
• Working knowledge of WordPress, Mailchimp, and Meta Business Suite
• Knowledge of graphic platforms such as Illustrator, Photoshop, or Canva.
• Working knowledge of Microsoft platforms such as PowerPoint, Excel, and Word

Salary commensurate with experience.

Email Resumes to: DDA@downtownshreveport.com  
Fax Resumes to:  318-222-3731.
Drop Off Resumes at:
416 Cotton Street
Shreveport, La 71101

We are open M-F 8:30 am-5:00 pm. (Closed on City Holidays)