416 Travis Street Suite 1500
Collaborative Marketing with Holiday Trail of Lights
Aly Valesquez – Marketing Associate, Shreveport-Bossier Convention and Tourist Bureau
Serena Gray – Executive Director, Webster Parish Tourist Commission
Kelli West – Director of Marketing & Communications, Natchitoches Convention & Visitors Bureau
Eight cities came together with one goal – to promote holiday events and attractions. Local tourism offices across North Louisiana have reaped the benefits of partnering to drive conversions. Listen in on how these agencies worked together to create and execute a cohesive marketing plan while miles apart.
About Louisiana Holiday Trail of Lights: Drive regional leisure and group visitation during November and December, as well as raise awareness of Shreveport-Bossier, Minden, Monroe-West Monroe, Natchitoches and Alexandria/Pineville through collaborative marketing efforts. Register here: https://pral2020jan.eventbrite.com