It’s been 21 years since our downtown wayfinding signage was installed. In that time, Downtown Shreveport has seen plenty of exciting changes—new businesses, attractions, and developments. However, one thing has become clear: the signs are not. They have faded and are no longer as colorful or easy to read as they once were.

The DDA has been crafting an exciting new design as the Streetscape crew has been hard at work, taking inventory of the existing signs. This updated look features the signature Downtown Shreveport colors, ensuring our visitors can easily navigate and enjoy our #cooldowntown.