CALL FOR SUBMISSIONS: ‘The Standard’ (509 Market Street) Art Project
FEE: $3,000
DEADLINE FOR SUBMITTALS: 5 p.m. CST, JULY 20, 2018
SUBMIT TO: art@thestandard509.com   Your email should be no larger than 5MB.

FOR TRANSFORMING A BLANK NORTH ELEVATION GARAGE WALL INTO A WORK OF ART: Via Nova Development Group is inviting artists living in Shreveport, Louisiana to submit proposals for consideration for an art project in Downtown Shreveport. The artwork chosen will be reproduced as a banner to be hung on the north-facing garage portion of The Standard that fronts Texas Street. This state road is a portion of the original Texas Trail that is highly trafficked and very visible.

Via Nova is seeking to purchase a one-time use of original artist-produced visual art for this banner mural. Via Nova will manufacture and hang the banner.

Artists may submit up to five works. Initially, each submittal should be submitted as a JPG. The work that is selected for installation will need to be submitted in a vectorized, high-resolution, large format file (EPS or AI files only). Any style of visual art, including photography, will be considered.

Artists should keep in mind that the space to be covered is approximately 85 feet wide and 25 feet tall and will be on the side of a building. 

 

 

Via Nova wishes to have the mural banner in place for unveiling at a public ceremony in September of 2018.

If you are interested, keep reading to learn more about the project.

The History of 509 Market Street: Reaching for the Sky

When Peter Youree was named president of Shreveport’s Commercial National Bank 125 years ago, he had seen a lot. He’d been wounded in the Battle of Shiloh during the Civil War, had married Betty Scott and fathered two children, had owned and managed Shreveport’s first waterworks and streetcar system, and had served as president of the Caddo Parish Police Jury. What he hadn’t seen was a skyscraper gracing the Shreveport skyline, and that was something he very much wanted to see.

His dream was “to build an office building for Shreveport that could match anything in New Orleans,” historian Eric J. Brock wrote in 1994.

In 1910, Youree made his vision a reality when he commissioned the Commercial National Bank building at the corner of Market and Texas streets. Featuring ornate marble and terra cotta accents, Brock noted that the 10-story structure was one of the “major buildings of the South” at that time. It was reinforced with steel and cost a then-hefty sum of $500,000 to build. The two-story lobby was a vision in marble with intricate Greek key-patterned iron railings bordering the mezzanine and elegant brass elevator doors emblazoned with a “CB” monogram.

This grand building paved the way for the continued development of downtown Shreveport and was followed by a ‘Golden Age’ of construction downtown; a new post office (now public library) in 1923, the Strand Theatre in 1925, and the Shreveport Municipal Auditorium in 1929.

The 1990s saw a downtown facelift with wide, attractive ‘Streetscape’ sidewalks. Public art – statues, sculptures and murals- followed.

Today, residents and visitors are back in the city center, where a vibrant arts scene has created a colorful place for people to live, work, and play. Giant murals enliven the sides of buildings, drawing the eye skyward as Peter Youree always hoped Downtown Shreveport would.

Why Did ViaNova Development Choose to Save 509 Market?

ViaNova Development is based in Chattanooga, Tennessee and specializes in restoring historic buildings. In addition to Shreveport, they currently have historic restoration projects either completed or underway in Saint Louis (Missouri), Omaha (Nebraska), and Chattanooga. They have particular interest in saving buildings that may have once been prominent features of downtown life but have fallen into disrepair over time. ViaNova is also a strong proponent of revitalizing downtown living and investing in spaces that drive residents to live, work, and play locally.

509 Market was especially intriguing to the team as it was so well preserved on the exterior. Shreveport also reminded the team of Chattanooga almost 20 years ago: a passionate base of residents, a city on a river trying to reestablish its downtown identity, and a political and investor base willing to do what it takes to revitalize the heart of the city. The opportunity seemed perfect. In fact, the team was so interested in the project that they worked for close to 15 months with prior ownership to get them to sell the building.

From ViaNova’s perspective the building, with its majestic façade, represented a perfect beacon for those coming into Downtown Shreveport from Bossier City. The team decided to turn the building into 88 luxury lofts featuring high ceilings, exposed brick, and modern appliances to bring more residents back to Downtown just as the Ogilvie Hardware Lofts, the Lofts at 624 (former Sears building), and others had in the recent past. In addition, the group will be adding micro-offices on the mezzanine floor so that entrepreneurs can work and live conveniently, and, finally, the ground floor will feature retail that should be an asset not only to the tenants, but to all those who work in downtown Shreveport daily.

Design Inspiration: “Old Money”

In 1910, The Standard began its history as Commercial National Bank, the first skyscraper in downtown Shreveport, Louisiana. Historian Eric J. Brock noted that the 10-story structure was one of the “major buildings of the South” at that time, creating a soaring skyline near the banks of the Red River. Featuring ornate marble and terra cotta accents, it was reinforced with steel and cost a then-hefty sum of $500,000 to build.

The building’s two-story lobby was a vision in marble with intricate Greek key-patterned iron railings bordering the mezzanine and elegant brass elevator doors emblazoned with a “CB” monogram. These stunning features remain today and set the stage for ViaNova Development’s visionary transformation of the property into The Standard, a mixed-use development featuring luxury loft living coupled with ground-floor retail and restaurant spaces.

Entering the lobby, visitors are transported to the heyday of Art Deco design with The Standard’s mesmerizing geometric marble floor in shades of onyx, pearl and bronze. The soaring double-height ceiling draws the eye upward to the original brass chandelier and second-floor mezzanine. Heading toward the elevators, the antique brass mailbox is a charming reminder of The Standard’s history.

A short ride to the residential floors continues the historic bank building’s “old money” theme. Moody charcoal walls feature shapely brass and blown-glass sconces that summon a Hollywood Regency feel. Trim mimics the lobby’s original millwork with old gold accents in high gloss. Ornately framed artwork brightens the space and highlights some of the world’s most talented artists—illustrators who painstakingly created the hand-drawn masterpieces featured on currency. Once again harkening the building’s banking history, intricate close-ups from paper money provide color and detail for the corridors.

Residential spaces at The Standard certainly set the standard for modern living. Graphite flooring and creamy white walls showcase the beautiful views from the building’s elaborate windows. Kitchens offer a feeling of expansiveness with dark lower cabinetry topped by sparkling white quartz countertops and white upper cabinetry. The same palette is echoed in bathrooms with timeless charcoal coupled with crisp white to create a backdrop perfect for personal visions. Aged brass hardware throughout brings the timeless feel of an antique coin to a modern vault.

The “old money” theme ties all the way to the new name of the building, hearkening back to its past. Moving forward, the building will be known as THE STANDARD.

The images below are from the designer’s “Mood Board” for the project.

The Community: A Meeting Place

ViaNova’s primary focus is to bring life and vibrancy back to the corner of Texas and Market. We anticipate that our studio, 1-bedroom, and 2-bedroom units will attract a variety of tenants including young professionals and empty nesters as well as travelers and executives that may have business in the downtown Shreveport area.

Regardless of the mix, the ViaNova team is focused on delivering an enjoyable experience for all of the building’s residents. The property will be pet friendly and will eventually feature a roof-top dog park as well as a pet washing station. There will also be bike storage and repair space as well as a study and media room. In addition, the building will feature top-level security to keep residents and guests safe. Finally, The Standard features its own secured, attached parking garage and residents will be able to go from their cars to the building without having to set foot outside, a rare feature in the downtown Shreveport marketplace.

The Standard is set to open in the Fall of 2018 and prices have yet to be determined.