Shreveport-Bossier Business Alliance for Higher Education and their Grassroots PR efforts
with Johnette Magner
Dr. Johnette Magner is the founding Executive Director of the Shreveport-Bossier Business Alliance for Higher Education (SBBA), which is comprised of representatives of the region’s premier business organizations. During her tenure the SBBA has been instrumental in establishing doctoral degrees and helping to secure stable funding for the region’s universities.
Prior to SBBA, she served LSUS as interim Vice Chancellor of Development, subsequent to her role as Publisher for SB Magazine.
Before returning to Shreveport in 2010, Dr. Magner was a Vice President of Public Affairs with Ketchum and managed global communications for Joint Commission International.
She is currently on the graduate faculty for the Frost School of Business at Centenary College and is serving as the interim director of Centenary’s EMBA program and the Center for Family-owned Business. Dr. Magner began her career as a television anchor and award-winning consumer reporter in Texarkana, TX and Shreveport, LA.
Dr. Magner is an active civic leader, currently serving as the first female Board President in the 90- year history of the Norwela Council of the Boy Scouts of America. She has also served as the Board President of SciPort Discovery Center and as a Vice President/Chairman of the Board for the Greater Shreveport Chamber of Commerce, Providence House, Shreveport Junior League, and the Women’s Philanthropy Network. She also serves state-wide on the Board of Council for a Better Louisiana (CABL). In 2015, Magner was the recipient of the Athena Award given by the Shreveport Chamber of Commerce. Dr. Magner received a BA in Journalism from UT Austin, an MA from LSUS, and Ph.D. in Mass Communication from the University of Maryland.